That Sharp Morning Heel Pain? Let’s Talk Plantar Fasciitis
If you’ve ever winced at that first step out of bed—the sharp, stabbing pain that shoots through your heel—you’re not alone. Plantar fasciitis is one of the most common causes of heel pain, affecting millions of people each year.
It’s especially common among runners, active professionals, and anyone who spends long hours on their feet. The good news? With the right combination of treatments, most people recover fully without surgery.
This guide breaks down what plantar fasciitis is, why it happens, and how to treat it with the help of orthotics, stretching, and a few smart lifestyle adjustments.
What Is Plantar Fasciitis?
The plantar fascia is a strong band of tissue that connects your heel bone to your toes. It supports your foot’s arch and absorbs shock every time you take a step.
When this tissue becomes strained or irritated, small tears can develop—causing inflammation and pain, especially with your first few steps after resting.
Common Symptoms Include:
- Sharp heel pain in the morning
- Pain after long periods of standing or sitting
- Discomfort when climbing stairs
- Post-exercise soreness (pain after, not during, activity)
Why It Happens: Common Causes & Risk Factors
Biomechanical Factors
- Flat feet or high arches
- Overpronation or supination (rolling in or out while walking)
- Tight calf muscles or Achilles tendons
Activity-Related Factors
- Sudden increases in running or walking distance
- Training on hard surfaces
- Standing for long hours on concrete floors
Other Contributing Factors
- Age 40–60
- Weight gain or obesity
- Jobs requiring prolonged standing
- Unsupportive or worn-out footwear
Orthotics: Support That Makes a Difference
Orthotics can help correct alignment, absorb shock, and reduce strain on your plantar fascia.
Custom Orthotics
Why they help:
Custom orthotics are made specifically for your feet, based on a professional gait assessment or 3D scan. They correct your individual biomechanics, providing targeted support and pressure relief.
Ideal for:
- Chronic or severe plantar fasciitis
- Athletes or active individuals
- Those who haven’t found relief with store-bought inserts
While they typically cost more upfront ($300–$600), they’re built to last for several years with proper care.
Over-the-Counter Inserts
If your plantar fasciitis is mild or just beginning, high-quality store-bought insoles can also provide relief.
What to look for:
- Firm arch support (not just soft cushioning)
- A deep heel cup for stability
- Proper fit for your shoe type
These are affordable ($20–$80) and easy to replace regularly.
Heel Cups & Cushions
Simple gel or silicone heel cups can provide extra padding for heel-focused pain. They’re also a great option for shoes that can’t accommodate full insoles.
Night Splints
Wearing a night splint keeps your foot flexed as you sleep, gently stretching the plantar fascia and Achilles tendon. This can help prevent that painful “first step” in the morning.
Tips for success:
- Start by wearing for short periods to get used to the feel
- Choose a soft boot or low-profile style for comfort
Non-Orthotic Treatment Options
Orthotics are just one part of a complete recovery plan. Stretching, strengthening, and inflammation control are equally important.
1. Stretching Exercises
Calf Stretches
- Wall Stretch: Stand facing a wall with one leg behind the other. Keep your back heel on the floor and lean forward until you feel the stretch.
- Stair Stretch: Stand on a step with heels off the edge and slowly lower your heels.
Plantar Fascia Stretches
- Towel Stretch: Sit with legs extended, loop a towel around the ball of your foot, and pull gently toward you.
- Cross-Leg Stretch: Sit with your foot crossed over your knee and pull your toes back toward your shin.
* Do these stretches first thing in the morning and after activity for the best results.
2. Strengthening Exercises
Strengthening your foot muscles helps support the arch and improve stability.
- Towel Curls: Use your toes to scrunch a towel toward you.
- Marble Pickups: Pick up small objects with your toes.
- Toe Yoga: Lift your big toe while keeping others down, then switch.
3. Ice Therapy
Cold therapy helps calm inflammation.
- Roll a frozen water bottle under your foot for 10–15 minutes.
- Apply an ice pack for 15–20 minutes after activity.
4. Massage & Manual Therapy
- At-home: Roll a tennis ball under your foot with gentle pressure for 1–2 minutes.
- Professional: A registered massage therapist or physiotherapist can perform deep-tissue techniques to release tension and improve mobility.
5. Anti-Inflammatory Treatments
- Oral options: NSAIDs like ibuprofen (as directed by your healthcare provider).
- Topical options: Anti-inflammatory gels or creams applied directly to the heel.
6. Footwear Tips
Supportive shoes are your first line of defense.
Look for:
- Structured arch support
- Cushioned midsoles
- Firm heel counter
Avoid:
- Old, worn-out shoes
- Flat sandals or ballet flats
- High heels
- Walking barefoot on hard floors
7. Activity Modifications
- Swap high-impact workouts for swimming or cycling.
- Choose softer walking surfaces.
- Increase mileage or activity gradually—no more than 10% each week.
- Take breaks during long standing shifts.
8. Weight Management
Reducing excess body weight decreases pressure on the plantar fascia. Even small changes can make a big difference.
Advanced Treatment Options
If symptoms don’t improve after several weeks, more advanced therapies may help.
- Extracorporeal Shock Wave Therapy (ESWT): Non-invasive treatment that stimulates healing using sound waves.
- Physical Therapy: A structured program that combines manual therapy, targeted exercises, and gait retraining.
A Sample 12-Week Recovery Plan
Weeks 1–2: Reset & Rest
- Begin wearing supportive footwear or orthotics
- Start gentle daily stretching and ice therapy
- Limit aggravating activities
Weeks 3–6: Strength & Support
- Add strengthening exercises
- Try a night splint if morning pain continues
- Gradually increase walking or activity
Weeks 7–12: Maintain & Monitor
- Keep up with your stretching routine
- Maintain supportive footwear habits
- Check in with a clinician if pain lingers
When to See a Professional
Seek help if you experience:
- Persistent or worsening pain
- Pain that limits daily activity
- Numbness, tingling, or weakness
- Symptoms following an injury
At Pivot Sport Medicine & Orthopaedics, our team offers:
- Custom orthotic fabrication
- Professional gait and foot assessments
- Hands-on physiotherapy and manual therapy
- Education and recovery support
The Takeaway
Plantar fasciitis is common—but very treatable. With consistent care, most people see major improvement within a few weeks and full recovery within several months.
Focus on:
✅ Supportive footwear
✅ Stretching and strengthening
✅ Smart activity choices
Healing takes time, but every step brings you closer to comfort and movement without pain.

Jeremy Williams is a seasoned Pedorthist with a proven track record of operational excellence and client satisfaction. With over 15 years of of clinical, management, and leadership experience within diverse healthcare settings, Jeremy believes in delivering exceptional patient care by using a multi-disciplinary, client-focused approach. He believes that one treatment option does not always work for every client and that understanding a patient’s condition, needs and lifestyle is paramount to attaining optimal results. To see Jeremy for an appointment, call our office today!


